Thirty-seven

• Obtaining thirty-seven of an item at once will result in the following message:

You acquire 37 limes (In a row?!)

• On the 9th of January, 2006, glEbs suggested to Jick and Skully that "when ever you buy 37 of something, it should say "In a row?!". Soon after, the number of shelves allowed in a Display Case was extended to be thirty-seven. Trying to add more than 37 shelves results in the message, "Try not to add any more shelves to your display case on the way through the parking lot!"
• One message after being hit by a Knob Goblin Bean Counter is "He beans you 37 times (in a row), counting each one carefully."
• The message for a critical hit by a scary clown is "A tiny little car drives up and 37 other clowns all pile out in a row. They surround you and chuckle evilly, then jump into the car and vanish. You die a little inside."

References

• "In a row?!" is a reference to Clerks., in which Dante tells a customer that his girlfriend "sucked thirty-seven dicks". The response was, "In a row?!"
• "Try not to add any more shelves to your display case on the way through the parking lot!" is also a reference to the same scene in the movie Clerks.